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Brand Media Strategy: Integrated Communications Planning in the Digital Era
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| Management number | 233468892 | Release Date | 2026/06/27 | List Price | $4.25 | Model Number | 233468892 | ||
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| Category | |||||||||
Today's sophisticated media landscape offers more tools and platforms, for the savvy marketer than ever before. Media & brand expert Antony Young explores how today's most innovative marketers are meeting the challenge by employing the latest media tools in ways never before seen to grow their brands, and getting unprecedented results. Read more
| ISBN10 | 1137279567 |
|---|---|
| ISBN13 | 978-1137279569 |
| Edition | 2nd |
| Language | English |
| Publisher | Palgrave Macmillan |
| Dimensions | 6.25 x 1.25 x 9.5 inches |
| Item Weight | 15.2 ounces |
| Print length | 242 pages |
| Publication date | January 1, 2014 |
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