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Customer Sense: How the 5 Senses Influence Buying Behavior
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Product details
| Management number | 233404082 | Release Date | 2026/06/27 | List Price | $10.92 | Model Number | 233404082 | ||
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An insightful look at how touch, taste, smell, sound, and appearance effect how customers relate to products on a sensory level, and how small sensory changes can make a huge impact. Customer Sense describes how managers can use this knowledge to improve packaging, branding, and advertising to captivate the consumer's senses. Read more
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