Essentials of Public Relations Management, (Paperback)
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Product details
| Management number | 238828364 | Release Date | 2026/07/11 | List Price | $16.85 | Model Number | 238828364 | ||
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| Category | |||||||||
Filling a gap in current PR literature, <i>Essentials of Public Relations Management</i> takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics <i>A Burnham Publishers book</i>.
- Essentials of Public Relations Management, (Paperback)
- Author: Edward J Lordan
- ISBN: 9780830415946
- Format: Paperback
- Publication Date: 2003-01-01
- Page Count: 177
| Book format | Paperback |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | January, 2003 |
| Pages | 177 |
| Reading level | General (US: Trade) |
| Subgenre | Management |
| Series title | No Series |
| Number in series | 0 |
| Edition | 1 |
| Publisher | Bloomsbury Academic |
| Original languages | English |
| Language | English |
| Edu focus | General |
| Educational level | General |
| Is collectible | N |
| Recording time | 0 min |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 5.50 x 0.50 x 8.30 in |
| Assembled product weight | 0.5 lb |
| Bisac subject heading | Business & Economics |
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