New Arrivals/Restock

High Rock is a premium, handcrafted vodka co-created by Dale Earnhardt Jr. and Amy Earnhardt in collaboration with Sugarlands Distilling Company. The partnership between Dale, Amy and Sugarlands was born from mutual values, including a shared commitment to excellence, an emphasis on integrity and the importance of family.
Beginning with a base of 100% corn and crisp, clean water from the Great Smoky Mountains, High Rock Vodka is distilled seven times then triple filtered using the Lincoln County Process. Made famous by Tennessee whiskeys, the Lincoln County Process uses sugar maple charcoal to remove any impurities. The result is premium vodka that is undeniably smooth and pure.
88 proof. Anyone that’s followed Dale Earnhardt Jr.’s career on the race track knows the significance of 88. Some of the biggest moments of Dale Earnhardt Jr.’s career – including a Daytona 500 win – came while piloting the No. 88 car. Dale’s grandfather, Ralph, also drove the No. 88, making it even more significant for the Earnhardt family.