Positioning: The Battle for Your Mind, 20th Anniversary Edition, (Hardcover)
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Product details
| Management number | 238807864 | Release Date | 2026/07/11 | List Price | $9.42 | Model Number | 238807864 | ||
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"Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."--David Bohnett, Chairman and Founder of GeoCities<p>A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals--including tens of thousands of Ries and Trout groupies, worldwide--the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why "positioning" a product in a prospective customer's mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn't follow, Ries and Trout's thinking.</p>
- Positioning: The Battle for Your Mind, 20th Anniversary Edition, (Hardcover)
- Author: McGraw-Hill Companies
- ISBN: 9780071359160
- Format: Hardcover
- Publication Date: 2001-01-18
- Page Count: 272
| Book format | Hardcover |
|---|---|
| Fiction/nonfiction | Non-Fiction |
| Genre | Business & Investing |
| Publication date | January, 2001 |
| Pages | 272 |
| Reading level | Professional & Vocational |
| Subgenre | Advertising & Promotion |
| Series title | No Series |
| Number in series | 0 |
| Edition | 20th anniversary Edition |
| Publisher | McGraw Hill LLC |
| Original languages | English |
| Language | English |
| Is collectible | N |
| Occasion | Anniversary |
| Binding type | Case Binding |
| Retail packaging | Single Piece |
| Assembled product dimensions (l x w x h) | 7.58 x 0.93 x 8.26 Inches |
| Assembled product weight | 1.3 lb |
| Bisac subject heading | Business & Economics |
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