New Arrivals/Restock

A problem we keep hearing from athletes is, “I don’t look forward to eating my energy food.” So we asked ourselves: What’s the best food for fueling that’s packed with energy but still easy to digest? That would be simple, high-quality rice. And what’s the best way to enjoy rice? As a crispy treat! Treat yourself(!) to our Sport Crispy Rice Cake. It’s made with a blend of puffed rices and toasted grains, giving you energy-packed complex carbohydrates that feel light and digest easily, all held together by fluffy, heavenly marshmallow. Each Sport Crispy Rice Cake gives you 180-190 calories, enough to extend most athletes’ endurance efforts by an hour.