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The Political Marketing Game

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Management number 237274033 Release Date 2026/07/10 List Price $17.46 Model Number 237274033
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The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism. Read more

ISBN10 0230537774
ISBN13 978-0230537774
Edition 2011th
Language English
Publisher Palgrave Macmillan
Dimensions 6 x 1 x 9 inches
Item Weight 15.4 ounces
Print length 274 pages
Publication date March 29, 2011

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